®2024

Sundari Silks

Save and buy schemes have been a historically relevant product, especially for precious metals. it has now increasingly become popular with kanchipuram sarees and other heritage weaves. but it is largely an offline offering. we proposed an online feature of this scheme on their website so more customers can avail this offering- front-end and back-end system flows were developed, the design language was borrowed from their existing site to extend consistency.

TYPE

PITCH PROJECT

DELIVERABLES

ui/ux design
feature prototype

Year

2025

Role

product DESIGNER

the design ideation was anchored around three things- saree, artistic, clean. we wanted to follow the aesthetic of a silk saree. the softness, the lines et al. the landing page has layered scroll animations that is intended for the user to feel like they are touching and feeling a saree as they get to know more about the savings plan. there are cta buttons as touch points for every scroll to make it easier for the user to find it any point in the journey.

FOR THE BOARDROOM INDIA, WHICH HOUSES INDIA'S BIGGEST COLLECTION OF BOARDGAMES, THE OBJECTIVE WAS TO BRING AN ALREADY WELL-DEFINED BRAND SYSTEM INTO THE DIGITAL SPACE WITHOUT DILUTING ITS PERSONALITY. THE LANDING EXPERIENCE USES IMMERSIVE VIDEO TO SHOWCASE THE CAFÉ ATMOSPHERE AND SERVICES UPFRONT. A KEY FUNCTIONAL LAYER WAS THE STRUCTURED GAMES CATALOGUE, ALLOWING USERS TO IDENTIFY WHICH BRANCH HOSTS WHICH TITLES. THE INTERFACE BALANCES CLARITY AND PLAYFULNESS, CREATING A DIGITAL EXPERIENCE THAT REFLECTS THE CAFÉ’S GAME-FIRST CULTURE.

you can interact with this component

this simple component was created with framer ai's workshop. it was created for the user to estimate the amount they can save to purchase a saree by the end of the savings cycle of 1 year.

₹500MONTHLY

₹1,000

₹2,000

₹3,000

₹4,000

₹5,000

Yearly Total₹6,600

Savings₹6,000

Bonus₹600

Sundari Silks

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