BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

The Boardroom India

The Boardroom India

FOR THE BOARDROOM INDIA, WHICH HOUSES INDIA'S BIGGEST COLLECTION OF BOARDGAMES, THE OBJECTIVE WAS TO BRING AN ALREADY WELL-DEFINED BRAND SYSTEM INTO THE DIGITAL SPACE WITHOUT DILUTING ITS PERSONALITY. THE LANDING EXPERIENCE USES IMMERSIVE VIDEO TO SHOWCASE THE CAFÉ ATMOSPHERE AND SERVICES UPFRONT. A KEY FUNCTIONAL LAYER WAS THE STRUCTURED GAMES CATALOGUE, ALLOWING USERS TO IDENTIFY WHICH BRANCH HOSTS WHICH TITLES. THE INTERFACE BALANCES CLARITY AND PLAYFULNESS, CREATING A DIGITAL EXPERIENCE THAT REFLECTS THE CAFÉ’S GAME-FIRST CULTURE.

Client

The Boardroom

DELIVERABLES

WEBSITE DESIGN WEBSITE BUILD VIDEO ASSETS

Year

2025

Role

UI/UX DESIGNER

Live Project

CREATING A GAME CATALOGUE WAS CENTRAL TO THE EXPERIENCE OF BOTH THE CAFE AND THE MARKETING OF ITS RETAIL ARM. THE DESIGN PROCESS FOR THIS PAGE STARTED BY SETTING CONTEXT USING USER RESEARCH THAT WAS DONE WITH BOARD GAMERS THAT FREQUENTED THE CAFE. THE PRIMARY QUESTION WAS 'WHAT DOES A PLAYER WANT TO KNOW ABOUT A GAME AT THE FIRST GLANCE?' ADDITIONALLY, THE USER IS NOW ABLE TO SEARCH A GAME AND SEE WHICH LOCATION THE GAME IS AVAILABLE AT. ONCE THAT EXPERIENCE WAS DEFINED, IT NEEDED TO BE FRAMED WITHIN THE BROADER DESIGN OF THE REST OF THE SITE.

FOR THE BOARDROOM INDIA, WHICH HOUSES INDIA'S BIGGEST COLLECTION OF BOARDGAMES, THE OBJECTIVE WAS TO BRING AN ALREADY WELL-DEFINED BRAND SYSTEM INTO THE DIGITAL SPACE WITHOUT DILUTING ITS PERSONALITY. THE LANDING EXPERIENCE USES IMMERSIVE VIDEO TO SHOWCASE THE CAFÉ ATMOSPHERE AND SERVICES UPFRONT. A KEY FUNCTIONAL LAYER WAS THE STRUCTURED GAMES CATALOGUE, ALLOWING USERS TO IDENTIFY WHICH BRANCH HOSTS WHICH TITLES. THE INTERFACE BALANCES CLARITY AND PLAYFULNESS, CREATING A DIGITAL EXPERIENCE THAT REFLECTS THE CAFÉ’S GAME-FIRST CULTURE.

CARD COMPONENTS WITH MICRO-INTERACTIONS WERE CREATED TO ENHANCE USER EXPERIENCE WHILE MAINTAINING IMPORTANCE OF CAPTURING ALL IMPORTANT INFORMATION RIGHT WHERE THE USER LANDS. THESE COMPONENTS WERE HANDED OVER WITH THE DESIGN SYSTEM FOR EASE OF ADAPTABILITY AND CONSISTENCY OVER TIME.

FOR THE BOARDROOM INDIA, WHICH HOUSES INDIA'S BIGGEST COLLECTION OF BOARDGAMES, THE OBJECTIVE WAS TO BRING AN ALREADY WELL-DEFINED BRAND SYSTEM INTO THE DIGITAL SPACE WITHOUT DILUTING ITS PERSONALITY. THE LANDING EXPERIENCE USES IMMERSIVE VIDEO TO SHOWCASE THE CAFÉ ATMOSPHERE AND SERVICES UPFRONT. A KEY FUNCTIONAL LAYER WAS THE STRUCTURED GAMES CATALOGUE, ALLOWING USERS TO IDENTIFY WHICH BRANCH HOSTS WHICH TITLES. THE INTERFACE BALANCES CLARITY AND PLAYFULNESS, CREATING A DIGITAL EXPERIENCE THAT REFLECTS THE CAFÉ’S GAME-FIRST CULTURE.

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