Sundari Silks
Save and buy schemes have been a historically relevant product, especially for precious metals. it has now increasingly become popular with kanchipuram sarees and other heritage weaves. but it is largely an offline offering. we proposed an online feature of this scheme on their website so more customers can avail this offering- front-end and back-end system flows were developed, the design language was borrowed from their existing site to extend consistency.
TYPE
PITCH PROJECT
DELIVERABLES
ui/ux design
feature prototype
Year
2025
Role
product DESIGNER
the design ideation was anchored around three things- saree, artistic, clean. we wanted to follow the aesthetic of a silk saree. the softness, the lines et al. the landing page has layered scroll animations that is intended for the user to feel like they are touching and feeling a saree as they get to know more about the savings plan. there are cta buttons as touch points for every scroll to make it easier for the user to find it any point in the journey.
you can interact with this component
this simple component was created with framer ai's workshop. it was created for the user to estimate the amount they can save to purchase a saree by the end of the savings cycle of 1 year.
